March 31, 2016
Google Right Side Ads Removal and AdWords Quality Score Impact discussed as David Szetela talks with Frederick Vallaeys from Optmyzr, who wrote about this in a recent blog post.
He explains, "Google made a big change this month in how it displays ads on its search results pages (SERPs). They will no longer serve text ads on the right side of the organic results, a location where there used to be as many as 9 text ads before. Instead of showing up to 11 ads on a page, there is now only room for 7 ads. While this is a 36% decrease in the number of ads that can show, I think this will result in 18% more clicks for advertisers without changing anything to their accounts. While the removal of ads may sound like a negative, I think this is a big win for Google and for advertisers."
