Purse Strings

Marketing to Young Adults in 2010

Jan. 12, 2010

Jane Buckingham, founder of Trendera, an innovative marketing and media consulting firm focusing on digital and non traditional trend forecasting, is the author of the best-seller The Modern Girls Guide to Life and The Modern Girls Guide to Sticky Situations.

Jane discusses what it takes to make a Gen Y connection and what 2010 holds for our youngest adult population.

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