Freakonomics Radio

People Aren’t Dumb. The World Is Hard. (Ep. 340 Rebroadcast)

Dec. 20, 2018

You wouldn’t think you could win a Nobel Prize for showing that humans tend to make irrational decisions. But that’s what Richard Thaler has done. The founder of behavioral economics describes his unlikely route to success; his reputation for being lazy; and his efforts to fix the world — one nudge at a time.

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