99% Invisible

315- Everything is Alive

July 18, 2018

Louis is a can of generic cola. He’s been on the shelf a long while, so he’s had some time to think. Go2 is a store brand. "People call it a knockoff," says Louis. "I've been called the best of the worst. Bottom-shelf. We can describe it as bottom-shelf. I'm at peace with that."

Everything is Alive is an unscripted interview show with host Ian Chillag in which all the subjects are inanimate objects. In each episode, a different thing tells us its life story -- and everything it says is true.

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