The Drivers of Desire with Michael Fishman - I Love marketing Episode #279

Nov. 7, 2016

Genius Network member, Michael Fishman shares the Drivers of Desire - How to Know What People Want and How to Let Them Know You Have It. Michael is a trusted adviser of brands on marketing, positioning and business growth. With special category expertise in health and personal development. He continues to lead the annual Consumer Health Summit which he created in 1994.

Here’s a glance at what you’ll learn from in this episode:

• The Drivers of Desire
• How to Know What People Want and How to Let them Know You Have It
• What You Can Learn from a famous 15 year old painter about Mastering the Basics
• How You Can Bring Certainty to Your Marketing - and Improve Your Results - Why Knowing the Rules (up front) gives you the Freedom to Break Them to Create Breakthroughs
• What Do People Really Want? (It’s not what you think and it goes beyond a conscious choice)
• Why Do People Do What They Do (Understand the deeper reason for this and you can have a greater impact, influence, and contribution)
• The 3 Layers in the Drivers of Desire: ____ Tell, ____ Tell, ______ Tell
• The Drivers of the reptilian and unconscious brain - and what it means for you
• How You can Communicate to the Deep Drivers of Desire (real examples you can use)
• Why answering the question “What is the survival threat?” helps you be more compassionate, understand the psychology (consciously and unconsciously), and speak the language your clients use to articulate their challenges
• And more…

Shownotes and links from this episode can be found at: www.ilovemarketing.com/279