Social Triggers Insider with Derek Halpern

Why People Bought The White iPhone… When They Wanted The Black One

Feb. 29, 2012

Back when the iPhone 3G first came out, people had two options: They could buy the black iPhone or the white iPhone. You may think people made their decision based on their color preference, but as you’ll soon find out, it’s not that simple. When people buy products, the reason why they buy is mysterious […]

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