Gov Innovator Podcast

How Mexico took on the soda industry and won, passing a soda tax: An interview with Tina Rosenberg, New York Times and Solutions Journalism Network – Episode #106

Feb. 2, 2016

Mexico consumes a lot of soda and its soda industry (particularly Coca-Cola) is very powerful. Even so, in 2013, Mexico’s congress was able to successfully pass a nationwide one-peso-per-litre (about 10%) tax on sugary drinks, over the opposition of the soda industry. How did it happen? To gain insights, we’re joined by Tina Rosenberg (@tirosenberg), a Pulitzer Prize winning journalist. Her […]

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