Southeast Green - Speaking of Green

Peter Krull - How Sustainable Investing is Shaping Companies

Feb. 22, 2012

Peter Krull has always loved the outdoors. Growing up in Western New York, he spent summers hiking and exploring at his family’s rural property. As an adult, living in Southwest Virginia, he regularly hiked the Appalachian Trail and camped in the picturesque area. More recently, he had the opportunity to live on one of Georgia’s undeveloped barrier islands – learning to appreciate its different ecosystem and coastal beauty. During his successful career with Merrill Lynch, Peter met his wife, Melissa Booth, who was working as a professor and research scientist, studying how microbes function in the environment. He learned much about ecology, environmental awareness and our connection to the earth. He also found love! About the same time, Peter had the opportunity to spend an afternoon with prominent green architect and philosopher, William McDonough, at his office in Charlottesville, VA. McDonough, the author of the book, Cradle to Cradle, and a major TED Conference speaker exemplified the potential for combining green and social values with a sound business strategy. With this holistic concept in mind, Peter founded Krull & Company in 2004.

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