Aug. 25, 2013
2x News you need to know
It’s not news - It’s a book
Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know by Mark Jeffery
Sets you up to understand the highest level targets you should be aiming for
Puts all other metrics in focus
Life hack - making your deodorant awesome
http://mashable.com/2013/08/19/deodorant-rocky-theme/
This is a great example of how to take tradditional FMCG products and make them cool
Similar products - MP3 badges
Brands should take their typical products, and dable with this more
Think small LED screens with compliments on your hair products
Trace
http://mashable.com/2013/08/19/action-sports-trace/
New kickstart to make an app + gizmo that helps track all of your action sport and turn it into meaningful data to compare and compete with friends
Works in water, on land, in the air, it’s a great concept
Funding going well
Things we’ve been thinking about
Technical mentoring
I love mentoring and have been doing it for years personally, but recently been doing it professionally - great way to build skills on the cheap
Mentoring for aquisition or conversion improvement
Social media - how to do it right
http://workingatanonprofit.tumblr.com/
It makes future clients laugh
Pokes fun at the industry
Makes me want to meet with them because they ‘get me’
Digital Engagement vs Sales
http://mashable.com/2013/08/20/coke-digital-campaign-results/
Coke went digital only, achieved great engagement (I got hooked on achieving the game) but it didn’t lead me to buy coke.
How do you bridge the gap between engaging and generating sales?
2x Things you need to know today
Google Tag Manager
Makes life a LOT easier for getting code updated
Takes advantage of a data layer
Quicker, faster, and you can debug before you publish the new code
Means you dont break your site with new updates
mean to be easy, but actually still just a little technical
Writing subject/article lines
Â
The 25 rule of upworthy
They write a min of 25 article headlines for every article
Makes them think outside the box and not just the regular thing
