Stranova

Stranova Strategic Edge: The 20 Year Syndrome

April 3, 2006

Stranova Strategic Edge, Vol. 7, Published April 3, 2006. "The 20 Year Syndrome: Why Some Initially-Successful Companies Don't Survive Past their 20th Anniversary". Back in the 1970s, a major study of modern business concluded that most corporations can’t survive past twenty years of existence. It also concluded further that – even if the corporate name were to live on – the only way a corporation could survive is by drastically changing the nature of its business, so much so that you’d never recognize it if you were part of the original founding group. In this episode of Stranova Strategic Edge, we explore some of the factors that may contribute to the early demise of corporations, even when they initially achieve significant success. Listen to learn what some critical pitfalls are, with examples of three of the most prominent companies today in the computer industry, and what you can do to make it past your 20 year anniversary.

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