Stranova

High Fashion meets the World of Internet Retailing

July 17, 2006

Stranova Strategic Edge Vol. 11, published July 17, 2006. Up until very recent times, the high fashion industry sold its goods exclusively through a network of small company-owned stores and high-end resellers such as Neiman-Marcus and Saks Fifth Avenue. Increased sales were created principally by adding more product lines, which tended to increase as much expense and inventory issues as anything else. With the growth and rapid maturation of internet selling has come a unique opportunity, however, to expand high fashion retail sales both through an entirely new class of online resellers as well as innovative “boutique” web storefronts for the resellers themselves. Listen and learn how 2006 looks to be the “breakout year” for this new class of high fashion salesmanship.

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