Stranova

Softpress's Freeway Pro: Software Strategy for the Niche Player, with Ian Schray, Softpress Systems Ltd.

May 29, 2008

Stranova Interview Series Vol. 32, published May 29, 2008. As in many industries, the world of software for web publishing is dominated by one major player and a scattering of smaller players scrambling for their own piece of the market. One company that has found a way to rise above it all is Softpress Systems Ltd. of England with their flagship web design product, Freeway Pro. This product, which evolved from an earlier page layout product for Apple’s Mac computer line, has grown into a strong competitor through a combination of continuous innovation, strong attention to strategic partnerships, and careful attention to the needs of the fanatical Mac user community. Learn how Softpress Systems made this happen and how their string of strategic innovation continues with their latest release, Freeway Pro 5, from Softpress’s U.S. Marketing Manager, Mr. Ian Schray.

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