Marketing Ingredients w/ Chef Katrina

Blog Help: Discovering Who Is Your Targeted Audience

Nov. 5, 2015

So you were told you should be blogging. But who are you talking to or targeting? 

As I am going through this process myself, I thought it would be a good idea to talk about finding your target audience and what you need to have on your blog to convey that message. 

Blogging is about building credibility and growing an audience. To do that you have to know what kind of audience you want. 

There are 4 ingredients we will reveal on today's Marketing Ingredients Podcast. 

1. Demograhics

2. Psychographic/Lifestyle

3. Problem

4. Solution Purchase Behavior

We are going to go indepth and show you how to use these ingredients to find the person that is hungry to buy from you. 

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