Squats and Espresso

43 August Schmidt (East Valley CrossFit, Iron Athlete Clinics)

Aug. 26, 2015

This week we talk to August Schmidt Founder and Owner of East Valley CrossFit and Iron Athlete Clinics 

We talk about:

  • Why CrossFit athletes need to start training STRONGMAN immediately
  • The value of continuing education for all athlete levels
  • The origins of East Valley, starting in August’s garage and moving into the CrossFit business model
  • The difference between opening a gym and opening a successful gym
  • Why big box gyms can charge less than specialty gyms and why you get what you pay for.
  • How to program for success in the CrossFit Open
  • How to know what to expect at Regionals and the Games
  • Why people complain that ROGUE equipment is expensive, CLEARY haven’t been lifting long.
  • How the demand for weightlifting programs has changed
  • The key to building a weightlifting team
  • Why you don’t want to be the best lifter in the gym
  • Why gyms change hands and it’s not always because they’re failing
  • The business of a gym and the top things to do and avoid
  • The truth about paleo and it’s relationship to performance
  • And… the difference between health and performance




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