43 August Schmidt (East Valley CrossFit, Iron Athlete Clinics)

Aug. 26, 2015

This week we talk to August Schmidt Founder and Owner of East Valley CrossFit and Iron Athlete Clinics

We talk about:

Why CrossFit athletes need to start training STRONGMAN immediately
The value of continuing education for all athlete levels
The origins of East Valley, starting in August’s garage and moving into the CrossFit business model
The difference between opening a gym and opening a successful gym
Why big box gyms can charge less than specialty gyms and why you get what you pay for.
How to program for success in the CrossFit Open
How to know what to expect at Regionals and the Games
Why people complain that ROGUE equipment is expensive, CLEARY haven’t been lifting long.
How the demand for weightlifting programs has changed
The key to building a weightlifting team
Why you don’t want to be the best lifter in the gym
Why gyms change hands and it’s not always because they’re failing
The business of a gym and the top things to do and avoid
The truth about paleo and it’s relationship to performance
And… the difference between health and performance