Audio from the Minnesota American Marketing Association's November 2009 Conference
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Keynote-Lovemarks -The Future Beyond Brands
Dec. 2, 2009
Keynote-Optimizing Customer Loyalty
Keynote-DQ-A Smile and Story: Innovation and an Iconic Brand
Customer Loyalty- Branding in a Post-Branded World
Customer Loyalty-Marketing Momentum: How to Generate Consistent Growth
Marketing Innovation:Innovating to Address the New Consumer of Today
Marketing Innovation-Launching a Revolution: Marketing FlexPerks Visa Reward Cards
Achieving Accountability-After the Click: Using Analytics to Improve the Performance of Your Online Marketing Campaigns
Achieving Accountability-Are you Leaving Money on the Table?
Social Media-Beyond the Hype: An Introduction to Social Media
Social Media: -Beyond Social Media
Social Media:It's Not What You Say That Matters, It's What You Do
Keynote:Scott Williams-Indifference Sucks
Nov. 26, 2007
Keynote:Malcolm Haines-Cultivating Creativity in a Culture of Conformity
Session:Experience Design-The Consumer/Brand Love Affair- Kimberlee Karr-- Experience Design Manager, Juut Salon
Session:Research Design-Dreaming of Life in a Global Market--Kevin Schmidt
Session:Product Design, How Design Helped a New Soda Take Off--Joe Heron-- Founder, Nutrisoda/Airforce Drinks
Session:Experience Design-The Creative Cocktail: Getting Results From a Stressed Organization--Jane Casto-- Director of Packaging, Ecolab
Session:Experience Design- Learning From Experience:Boomeranging Consumers into Customers- Jay Hewitt--CMO, Transamerica
Session-Product Design- I didn't like it at first, but it's starting to grow on me- Curt Bailey -- President, Sunberg-Ferar, Inc.
Session:Communication Design- The Relationship Between Design and Business- Amy Arias/Aaron Keller - Owners Mosquito/Capsule
Session:Experience Design-Making Prefab Architecture Good, Cheap, Fast-Geoffrey Warner - Owner/Founder/Architect, Weehouse
Session:Research Design- Making Meaning: The Role of Design in Creating Deep Customer Value- Darrel Rhea-CEO and President, Cheskin/"Making Meaning"
Session:Product Design, Bring Your Brand Equity to Life Via Design- Greg Zimmer -Design Director, 3M
Preview:Aaron Keller-The relationship between design and business.
Oct. 19, 2007
Keynote preview: Scott Williams - Indiffference Sucks
Oct. 18, 2007
Keynote preview: Malcolm Haines -Cultivating Creativity in a Culture of Conformity
Oct. 17, 2007
Dec. 1, 2009
Art Fry-Ideas That Stick: 3M Post-it® Notes and Other Innovations.The famous 3M Inventor and Semi-Retired Engineer is our lunch time keynote speaker on Nov. 9th.
Sept. 11, 2006
Monica Nassif-Cleaning Chic: Making the Mundane MarvelousFounder and President-The Caldrea Company. Monica is has a 9:15 AM break out session at our Nov. 9th conference.
Robyn Waters- How to Make Something Old "Brand" New- Trends and counter-trends. Robyn is our 8AM keynote at our Nov. 9th conference.
Sept. 10, 2006
Patrick Hanlon-Primal Branding
Jan. 3, 2006
Chris Hiland-Why Experiences Elicit Different Customer Responses and What To Do About It.
Nov. 10, 2005
Peter Office-The Cigar Experience Comes To You- Macanudo American Passion Tour
Bud Hanson - Now Just What Exactly Did We Get Out Of This Event?
Mark Murray-Creating a Branded Customer Experience -Successfully moving from concept to action
Peter Skarzynski- New Rules of Marketing Innovation-Playing to Win
Eric Block - Designing a Brand Experience
Casey Carlson-Seeing The World: Experiential Design in New Product Development
Dan Titcomb-Tools to Help You See: An Ethnographic Case Study
Suzanne Pecore-So You Want the Cookie to Smell Like Mom's Kitchen
Dan Hill/Ann Ness- Liars Beware: Gauging True Emotional Buy-in
Lou Carbone/ Chuck Feltz -Experience as a Value Proposition at Deluxe
Dina Fassino-Why WOW Works-Turning the Tables on Tradition
Bernd Schmitt-Managing the Customer Experience to Build Customer Loyalty
Kathy Halbreich-The Walker Art Center Story: Experience Art
Linda Hall Whitman-The Minute Clinic Story:Reinventing Healthcare
Walking Tour Of Walker Art Center
Sept. 10, 2005
Kathy Halbreich-The Walker Art Center Story-12:30 PM
Dan Titcomb-Ethnographics-11:00 AM
Lou Carbone-Experience As A Value Proposition-11:00 AM
Sept. 11, 2005
Suzanne Pecore-Sensory Specialists-3:00 PM
Linda Hall Whitman-The MinuteClinic Story-3:00 PM
Eric Block-Experiential Branding-1:45 PM
Dina Fassino-Why WOW Works-1:45 PM
Casey Carlson-Shape and Emotion - 9:30 AM
Bud Hanson-Measurement-1:45 PM
Bernd Schmitt - Author of Experiential Marketing 8:00 AM
Dan Hill- Sensory Logic 9:30 AM
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