June 21, 2017
We all need a good company website, right? So it’s lucky we have a man on the show who cuts through the bullshit and gives us all the best shortcuts we need to “turn people’s websites into rockstars”.
Our guest this week is Jon Hollenberg, a man with 18 years of experience and thousands of websites behind him, having worked with clients as big as Qantas and Jeep. This man really knows his stuff!
Here are some great pearls of wisdom from Jon:
** 40-45% of businesses don’t have a website. Don’t be one of them!
** A website has a lifecycle, you have to keep innovating and investing.
** People scroll more these days, so you don’t need to cram everything into an old-fashioned “above the fold” layout.
** Do not forget how important mobile responsiveness is.
** When devising a website, have clear intent, i.e. Who is your client? What do you want them to do? How do you measure it?
** Remember you need to dedicate time and effort to create fresh content for your site. The real work starts after you’ve built the site.
** Have an ongoing relationship with your site designers and builders. Tweaks can make a big difference.
In this episode of Business Brain Food you will learn:
** The importance of mobile optimisation
** The power of Google analytics
** The lifespan of a website
** The assets you need to keep your website relevant
** Diagnostic tools
** How to blog effectively
** The power of video content
Resources mentioned in this episode:
** Ben’s free business Ebook: http://www.maxmyprofit.com.au
** John’s book can be found on his website here
** All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au
** Free giveaway of John’s book on BBF Facebook group: https://www.facebook.com/groups/businessbrainfood
** Twitter: https://twitter.com/bfewtrell
Jon’s great quote is a good one to end with: “Be clear on what success actually looks like, and work out how to get there”.
Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!
Until next time, have a profitable day.
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