Oct. 1, 2014
In this episode Ted Coine and Mark Babbitt share their book, A World Gone Social, where they give you the tools and advice on using social media to relate and survive in business today.
In their book, Coine and Babbitt walk you through the fundamentals and steps in on how to create change, build teams, make relationships online, and utilize social media marketing.
This book is perfect for entrepreneurs who are having trouble utilizing social media and are unable to disrupt an industry they desire to be successful in.
About Ted Coine and Mark Babbitt:
Mark Babbitt – I am the CEO and founder of a talent community online called YouTern where we help college students, recent graduates and young careerist ascend into the workforce as gracefully as possible. I am also the president of Switch and Shift which is a leading leadership site.
Ted Coine – I am the co-founder and chairman of Switch and Shift.
“We didn’t realize we were writing A World Gone Social at first. It’s a five year project maybe a year or more in before we realized this was a book. I was speaking with business leaders and every time the word change came up terror got in their eyes. Change used to be something that happened occasionally and now people don’t know what to do about it. As we interviewed leaders we realize that they weren’t ready for a world gone social and we then realized how much this was impacting our careers and businesses.” – Ted Coine and Mark Babbitt
For a detailed summary of A World Gone Social according to Ted Coine and Mark Babbitt CLICK HERE
Related Books:
Digital Bacon by Alex Rodriguez
Pocket Man by Scott Jordan
Moving Targets by Gabriel Aluisy
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Category Tags: social media marketing, SMM, marketing, smarketing, SEO, SEM, disrupt an industry, switch and shift, how to create change, crossing the chasm, online marketing, digital marketing