May 21, 2019
In our latest installment of our Meet the Experts series, we talk to Julia Sherertz about using cross promotions as part of an overall crowdfunding marketing strategy for Kickstarter or Indiegogo. Tune in to learn more about what makes another project a good fit for cross promotions, how to set them up and more. Topics Discussed and Key Crowdfunding Takeaways How to use cross promotions as part of your Kickstarter or Indiegogo marketing strategy How to choose projects that are a good fit for a cross promotion How to pitch a cross promotion to another project How to set up cross promotions after another project creator agrees to partner with you What kind of results to expect from cross promotions Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 20% off! Transcript View this episode's transcript Roy Morejon: Welcome to Art of the Kickstart, your source for crowdfunding campaign success. I’m your host, Roy Morejon, President of Enventys Partners, the top full-service, turnkey product development and crowdfunding marketing agency in the world. We have helped startups raise over $100 million for our clients since 2010. Roy Morejon: Each week I’ll interview a crowdfunding success story, an inspirational entrepreneur, or a business expert in order to help you take your startup to the next level with crowdfunding. Art of the Kickstart is honored to be sponsored by BackerKit and the Gadget Flow. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, and manage orders for fulfillment by automating your operations and helping you print and ship faster. The Gadget Flow is a product discovery platform that helps you discover, save, and buy awesome products. It is the ultimate buyer’s guide for luxury gadgets and creative gifts. Roy Morejon: Now let’s get on with the show. Roy Morejon: Welcome to another edition of Art of the Kickstart. Today in this episode is part of our series of interviews where I’m speaking with some of the amazing, awesome team here at Enventys Partners that I have the opportunity to work with every day. Today, I’m going to be speaking with Julia Sherertz, Cross Promotion Specialist here at Enventys Partners. Julia, thanks so much for joining us today. Julia Sherertz: Thank you for having me. Roy Morejon: So, we’re so glad to have you here today to talk about crowdfunding cross promotions. I know this can be one of the single most effective ways to generate great conversions for people’s inventions for people that have already launched crowdfunding campaigns. Tell our audience a little bit about yourself and what you do here at Enventys Partners. Julia Sherertz: Sure. I’ve been at Enventys Partners for a little over a year now, and I’m the only person here that does cross promotions, so I guess I have the unique opportunity to really work with every campaign that comes into Enventys. Basically, I’m the person that outreaches and builds that relationships amongst the Kickstarter Indiegogo campaigns like the community. Roy Morejon: So, to begin with, give your audience, I guess, a brief explanation of what exactly cross promotions or cross collaborations are. Julia Sherertz: Cross promotion is a form of marketing promotion where basically a project creator is choosing to promote another project that’s usually a similar audience, industry, project size, or price to his or her backer audience. I’ve come to see, just in my year that I’ve been here, that the Kickstarter Indiegogo communities themselves are very supportive and they want to help out their other campaigns as much as they can. So cross promotions have become almost commonplace f...