This Leather Maker's Journey From Basement to Seven Figures

Aug. 20, 2019

While working at a desk job, Ryan Popoff took on leatherwork as a creative outlet. Initially making a minimalistic wallet for himself, Ryan's wife Jill, encouraged him to sell what he made online.

Ryan then launched Popov Leather and grew the business from a basement rental to earn seven figures annually while supporting 12 full-time employees.

In this episode of Shopify Masters, you'll hear from Ryan Popoff of Popov Leather on how to take outstanding product photos and how he works with micro-influencers.

For more information on Popov Leather and show notes: https://www.shopify.com/blog/popov-leather-influencer

Tune in to learn

• The key components for product photos that lead to conversions
• The most important question to as in a post-purchase survey
• Which channel for micro-influencer marketing to focus on and why