HTE 431: Looking at Your Competition is a Waste of Time | Ryan Malone

July 2, 2018

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Ryan Malone spent the first years of his career as a marketing manager and VP of marketing across several technology companies.

But in 2007, Ryan took the leap into entrepreneurship and founded SmartBug Media, an inbound marketing firm with a current team of 50 full-time employees. He claims much of their success to the process-driven nature of how they drive results for their customers.

In 2008, due to a sudden life-change he became aware of the need for elder care and the negative stereotypes surrounding it. So he founded Inside Elder Care, where he spent the next five years researching and sharing resources.

In this conversation, we discuss:

• Why all managing should be driven from metrics
• The true value of online and offline content marketing strategies
• Why looking at your competition is a waste of time

Now, let's hack...

Ryan Malone.