HTE 435: Are You Willing To Pay the Price? | Mike Matthews

July 30, 2018

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My guest today is the founder and CEO of Muscle For Life and Legion Athletics.

Back in 2013, he began writing about fitness and nutrition on MuscleForLife.com, and what started as a blog has transformed into a company growing rapidly with a team of 20 employees and contractors.

A year after starting Muscle For Life, and not wanting to promote junk products to his audience, he started up a supplement company called Legion Athletics.

The flagship (top of the funnel) for this entire enterprise is his now bestselling books Bigger, Leaner, Stronger, and it's sister version Thinner, Leaner, Stronger.

In this conversation we discuss:

• How two books drive a multi-million dollar business
• Why and how to find your laser focus
• The price to pay for success (and determining if you are willing to pay it)

Now, let's hack...

Mike Matthews.