UI Breakfast: UI/UX Design and Product Strategy

Episode 84: Storytelling in UX with Dan Nessler

Nov. 30, 2017

Novelists and playwrights have been using the same storytelling principles for centuries with great success. Why not use them in UX to make your product more engaging? Today our guest is Dan Nessler, an experience director, speaker, and UX blogger. We discuss how the main storytelling principles — reason, hero, conflict, structure, awareness, and virality — can be applied in product design.

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Show Notes

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