Crack the Customer Code cover

Podcast

Crack the Customer Code

Adam and Jeannie

Mastering the Business of Customers

Episodes

250

Crack the Customer Code · Dec 20, 2022

003: Experience Action Podcast - Customer Experience Training

"Is customer experience training a one time process or is it ongoing?" Sounds like this one will have a pretty simple answer, right? As with all things in business, ongoing training is always beneficial. …

14:02

Crack the Customer Code · Dec 13, 2022

002: Experience Action Podcast - Sponsorship Initiatives

"How do we get leadership or executive sponsorship initiatives that we want to tackle?" This is an AMAZING QUESTION! And a Jeannie favorite. The key to this answer is leadership buy-in. As a Customer …

11:41

Crack the Customer Code · Nov 29, 2022

500: Bourbon Summit

This episode is special in so many ways. First, it’s the 500th episode of Crack the Customer Code! That in itself is an incredible thing, but this is also the season's finale and another …

29:14

Crack the Customer Code · Nov 22, 2022

499: The Present and Future of CX

As we sail off into the sunset of the Crack The Customer Code podcast, Adam and Jeannie reflect back to 2014 (when they started this podcast) on what they, their guests, and Forrester's predicted …

22:27

Crack the Customer Code · Nov 15, 2022

498: Jay Baer, The Need for Speed

Speed and responsiveness matter today, and even though the pandemic has changed the rules, some things are still carved in stone. Jay, Jeannie, and Adam will delve deep into this, and they'll touch upon …

33:19

Crack the Customer Code · Nov 8, 2022

497: Looking Back on CX

Nearing the end of the podcast, we are sure you can agree that it’s time to take a look at the past. That’s why this episode is dedicated to the history of Crack the …

21:11

Crack the Customer Code · Nov 1, 2022

496: Jeff Toister, The Guaranteed Experience

Jeff Toister’s first customer service interaction ended in a service failure. Vowing to learn from that experience, he became obsessed with customer service. Today, he guides organizations that want to build and grow a …

29:24

Crack the Customer Code · Oct 25, 2022

495: Common CX Mistakes

There’s no such thing as perfection in customer experience, but there is perfect execution. And to reach that, you need to eliminate mistakes, especially the more common ones. To help you with that, Jeannie …

25:37

Crack the Customer Code · Oct 18, 2022

494: Jen Bailin, The Bright, Big Future of CX

The future is for the optimists! There's a lot to be optimistic about in the future of CX, and that's precisely what we discuss here today with our guest, Jen Bailin. She is the …

27:50

Crack the Customer Code · Oct 11, 2022

493: Special Announcement

Crack the Customer Code has been with you for countless years, but all good things must end. After meticulous consideration, Jeannie and Adam have decided that the podcast will end with this season. It's …

13:03

Crack the Customer Code · Oct 4, 2022

492: Zhecho Dobrev, The Value of Emotions

What is the power of relationships? Our guest, Zhecho Dobrev really gets into how we can understand the emotions of our customers better. And not only that, but what does that do for the …

26:25

Crack the Customer Code · Sep 27, 2022

491: Answer to Abusive Customers: Shut Down Support?

Customer service isn't easy. This isn't breaking news to CX people, and it might not be breaking news to many of our listeners, but it should be discussed. Agents don't have it easy, especially …

15:13

Crack the Customer Code · Sep 20, 2022

490: Deon Nicholas, Human-Centered AI

We've mentioned our sponsor, Forethought, several times this season, but they're finally with us in person. Specifically, the CEO of Forethought, Deon Nicholas, is here to talk with Jeannie and Adam about his company's …

24:55

Crack the Customer Code · Sep 13, 2022

489: Customer Health Score

Knowing how your customers are doing is the bare minimum of what companies can do with customer experience, but so many don’t succeed in that as they are focusing on bigger metrics. However, this …

14:36

Crack the Customer Code · Sep 6, 2022

488: Dr. Shirley Davis, Inclusive Leadership

Dr. Shirley Davis has a lot of fascinating insight to bring to you on how HR should work today, how cultural change can happen in a company, and much more. Most importantly, she has …

27:06

Crack the Customer Code · Sep 5, 2022

487: Season Intro

Crack the Customer Code is back on the air! It's the start of a new season, and Jeannie and Adam are ready to help you solve your latest CX conundrums and bring a host …

4:06

Crack the Customer Code · Apr 19, 2022

486: Bourbon Summit, Season Finale

Jeannie and Adam are recording together for the season finale of Crack the Customer Code because it’s another bourbon summit and bourbon is best drank in company. We've had a lot of guests this …

11:51

Crack the Customer Code · Apr 12, 2022

485: David Sakamoto, The Power of Transparency

What does it mean to be authentic and transparent in customer and employee experience? More importantly, how does that work in practice? That's precisely what we are talking about with our guest David Sakamoto. …

23:14

Crack the Customer Code · Apr 5, 2022

484: Empathy and Leadership

In this episode, we will talk a little bit about empathy and its importance in business. It’s all because empathy plays a crucial role in improving your organization. There are specific connections between empathy …

12:40

Crack the Customer Code · Mar 29, 2022

483: Donna Cutting, Employees First!

Keeping employees motivated and having a sense of purpose is crucial in keeping them happy. It's even more crucial today in the era of the Great Resignation. Thankfully, Donna Cutting has some interesting suggestions …

28:04

Crack the Customer Code · Mar 22, 2022

482: Focus on Government CX

We don’t really think that customer experience and the government ever go together, but that doesn’t negate the fact that we, the people of the United States, deserve better experience when dealing with the …

15:54

Crack the Customer Code · Mar 15, 2022

481: Annette Franz, Built to Win

Annette Franz has some exciting ideas to share about the customer-centric mindset all companies need to have. Many of them are already widely believed by organizations, but they are not adopted in the way …

25:27

Crack the Customer Code · Mar 8, 2022

480: Innovate or Fail

Do you think that we at Crack the Customer Code innovate enough? Whatever the case may be, innovation is the key subject today. It's also vital in business in general as everyone wants to …

14:39

Crack the Customer Code · Mar 1, 2022

479: Fred Reichheld, Winning on Purpose

Recommendations are essential, and so is customer loyalty. Today's guest of Crack the Customer Code, Fred Reichheld, knows that well. He is the creator of the Net Promoter System of management, founder of Bain …

33:08

Crack the Customer Code · Feb 22, 2022

478: The CX of Right to Repair

The right to repair is a big discussion right now. Many feel that companies have gone too far in making their products hard to repair, and users now want to be able to fix …

12:59

Crack the Customer Code · Feb 15, 2022

477: Michael Bartlett, The Dark Side of CX

Michael Bartlett has a lot of interesting and, frankly, very unique ideas on customer experience. He’ll discuss how he connects other fields to CX, all in an effort to improve it and help CX …

21:35

Crack the Customer Code · Feb 8, 2022

476: Is CX Dead in Banking?

Customer experience and banking – an old topic, but one that needs to be discussed. Some would say that they go together and have to go together, and they point to many trends that …

16:51

Crack the Customer Code · Feb 1, 2022

475: Brad Cleveland, Leading the Customer Experience

Some might not believe it, but there is still a debate between customer experience and customer service, even though the former includes the latter. The first guest of the new season, Brad Cleveland, has …

25:50

Crack the Customer Code · Jan 31, 2022

474: Season Intro

Welcome back to Crack the Customer Code! With so many changes in the world of customer experience, expect the upcoming season to be jam-packed with important knowledge, insights, and opinions you’ll want to hear. …

5:48

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