Rock Your Brand Podcast

RYB845: 5 Step FORMULA To Create Your FIRST Digital Product and SELL IT!

June 22, 2020

Hey everybody! I’m so glad to have you here. As a reminder, we’re opening up brand creators on July 6th. If you want to be notified when we open, make sure you go to brandcreators.com. Look for the icon that says “checklist.” Make sure to grab it, and you’ll automatically be notified when we open up registration. 

Benefits of a Digital Product

 

I’ve been known for selling physical products in the past, but you can also make money on digital products too. I’m going to provide you with a simple way to create your own digital product. From there, you could take the same content and use it for blog content and can get traffic from it too, which will save you time in the long run.

 

You can still charge for it if you’ve published it on your blog. You’ll be making it easier for visitors to consume the content, and it’s all in one place, so they don’t have to go search for it all, especially if they want that information in a pdf format. 

 

We did that in one of the products we’ve been talking about for three years. We took some of our past blog posts and turned it into a guide. We sell it for $4.99, and it leads to some additional upsells, which is great. We can make money faster when we’re solely focused on creating a content-based website, and digital products make that possible. 

 

Creating a digital product doesn’t have to be hard, especially when you implement this exact process by creating content and understanding what your market wants and needs.

 

Get Very Clear On Your Markets Wants And Needs 

 

#1 What is the problem or help you can provide to get a result 

 

First off, if you’re just starting and have started the brand growth validation checklist, you have a good idea about what your niche needs. 

 

Create a guide or manual to hand off to visitors. If you have an email list, ask people what they are struggling with or looking for more information about. 

 

If you don’t have an email list, go to a Facebook group and ask people. You can also implement social media if you have a reach there. 

 

A great way is to go into the inside of the community your apart of. You’ll see commonly asked questions that people need content created on. 

 

If all else fails, head over to Google and find common problems that people are searching for. 

 

#2 Create an Outline

 

What is the main thing you are going to help someone with? Create an outline for 5-10 blog posts. 

 

#3 Write The Content As a Blog Post  

 

You can publish one blog post every week, and once you’ve finished, you can compile them into a guide, say five or six blog posts worth. You can include pictures from your blog as well, which will save you some time. 

 

Write the content, stay consistent, get it down, and after a few weeks, you’ll have a guide, you can turn into a digital product. Make sure you get an email signup on the blog sooner than later so you can grow your email list. 

 

#4 Edit & Add Additional Content

 

Maybe you want to add in additional content that isn’t in the blog posts or more pictures.

 

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