July 6, 2020
My guests this week are Shaun Greenblo and Elliot Midalia from Boody, a sustainable clothing brand that creates everyday essentials from eco-friendly organic bamboo. Shaun and Elliot have been best friends since they were kids and their dads started the business together in 2012, when they saw an opportunity to sell an unconventional product for the health-conscious and environmentally minded customer. Shaun and Elliot came into the business with their growth mindset and love of technology and Boody is now a family business run by two fathers and two sons, sold in 1000 retailers in Australia, online and in 17 countries globally. I ask Shaun and Elliot about how their hunger to change the world for the better inspired them to create a sustainable product, and how Boody uses fabrics and craft to bypass trends and fast-fashion.
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