The Mentor with Mark Bouris

#412 Who is Elijah?: Transforming Coachella Inspiration into a $20 Million Business

Oct. 23, 2023

Raquel Bouris was the visionary entrepreneur who defied scepticism to create a thriving unisex perfume brand valued at $20 million. At just 23 years old, Raquel boldly invested $12,000 into her dream of establishing a genderless fragrance business. 

The unisex perfume brand has redefined modern femininity and masculinity. With its meteoric rise, Who Is Elijah's unisex fragrances are now available in prestigious retailers like David Jones, Sephora, Adore Beauty, THE ICONIC, and even internationally in the UK and US. 

Raquel and Adam Bouris share their recent journey to New York Fashion Week in September 2023, where their brand continues to make waves in fashion and fragrance.

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