The Mentor with Mark Bouris

#418 The Language of Success: Willow & Blake's Impact on Frank Body's Branding

Nov. 27, 2023

Jess Hatzis and Bree Johnson are the masterminds behind Willow and Blake, and Frank Body. Frank Body started as an experimental project and quickly became a force to be reckoned with, now valued at over $100 million. Learn how Frank Body's groundbreaking branding strategy and social media tactics helped it rise to the top of the beauty industry.


But the success of Frank Body isn't only about its products - it's also due to the visionary work of Willow & Blake, a creative agency that designed Frank Body's identity. Discover how Willow & Blake, renowned for their work with start-ups and challenger brands, brought their unique expertise to Frank Body, creating a visual and communicative masterpiece that resonated globally.


Get a glimpse into the brand's philosophy, where every word and tone is carefully curated, understanding the enormous impact language has on building or breaking a brand.

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