A part of me knows I shouldn't like this podcast. It is, after all, one giant advertisement for the products and services of Big Finish. But the damned thing is simply infectious. From about the Christmas 2009 episodes forward, the easygoing banter led by Nick Briggs has been funny, naturalistic and utterly charming. Whereas older episodes were far too overproduced and slick, the new Big Finish Podcast is simply a bunch of guys talkin' story while they're eating lunch. Despite its newfound informality, it nevertheless stays on point and, perhaps more importantly, on time. Sure, one has to take the enthusiasm Briggs and company have for their products with a grain of salt, but the podcast is nevertheless a model for how companies can use podcasting to establish a rapport with their customers. In the tradition of Walt Disney talking to his customers each week about what progress was being made on completing Disneyland, Briggs and company give us tantalizing glimpses into their particular theme park each and every episode.