Concept: 5 Stars
Execution: 1 Star (only the execution really matters) I am an architecture graduate student. I was tremendously excited when I discovered this podcast on the Apple web site. I immediately subscribed and was immediately disappointed. Whereas I totally support the concept of making art and discussion/interviews about art available in this way, the execution of this particular podcast is severely lacking any worthwhile content. Only 5 of the several dozen podcasts available in this subscription are video podcasts. How can someone actually think that a "radio" - audio only broadcast can communicate anything of value regarding a visual dominant medium? You'll hear things like, "You can tell by the range of color...." What color? It's radio. "The range of textures is.... " What textures? It's radio. If the podcast is going to communicate in visual vocabulary, it is going to have to provide visual content or it is meaningless. The value of the podcast as a marketing devive to stimulate interest in visiting the museum is also lost in an audio only format. Even the 5 video podcasts are borderline useful or informative. It seems that each one is a 2-3 minute edit of a larger interview with an artist about their work. They are so short and lifted from somewhere in the middle of the interview, that it is impossible to get any understanding or perspective. It is as though the viewer of this podcast was walking slowly through a room. In one door, then out the other side. While they passed through, the room where the interview was taking place they overheard 2 minutes of a 20 minute conversation. If you asked them on the other side, "What were they talking about?" the viewer would likely say, "I have no idea. It was something about art but I didn't get to hear much." There is no supporting text to indicate who is talking, who the artist is, what the subject or piece of work being referenced is. No supporting information at all to make sense of the 2-3 minutes of video. It's absolutely useless material in terms of learning about art, artists, purpose, meaning, intent, context, materiality, concept or even the SFMOMA. In it's current state, this podcast is a total waste of whatever resources the SFMOMA is putting into it. (which doesn't seem to be much) It's certainly a total waste of time for anyone interested in learning about SFMOMA or art. I'd skip it and check back in 6 month to see if they've improved the content.