Joseph has what most marketing pros and and armchair commentators don't in the worlds of new and social media: 1) intuition; 2) balls; 3) and experience by walking the talk. Despite a little too much talk over his own quest for Podcast sponsorhips (I guess a necessary evil), Jaffe's no-bullshlt critiques and commentary can't be found anywhere else. His views are wrong one-third of the time, but two-thirds of the time they're spot on, and he's brilliant in articulating them. That's leads to the final thing that makes Joseph real and worthwhile: he takes has a point of view and stands by it. Thank you very much. LLLLLLLLLLLLLLLLLLATER!