There are many points of interest one can gain from this wonderful podcast, whether you're a magician or not. There are shows on Branding, Promotion, Business Plans and other topics that are applicable to other businesses.
Ken and Julian are a great duo, not only because they share a common interest in elevating the business side of magic, for those who are performers / artists.but because they came to this profession via significantly different paths. Their viewpoints are often different, which makes for a good conversation. Sometimes a highlight of the show is the banter between them.
The effort made to bring to the forefrontt experts, in their own right, to share their successes and failures is to be applauded. The program is not a free for all or is it scripted, but there is clearly an agenda prepared. All efforts are made to keep on track, but, often times, the side roads that guests take are as fascinating as the topic.
My expertise is in the pet industry, though Magic has been a close second for over 40 years. I have been able to weave a touch of magic through my teaching, lectures and the numerous events I have been part of. Interestingly enough, the magic community and those working in the retail arena of the pet industry shared some common practices. The most notably being the refusal to share with other members in their own community. This is one of the few positive results that Petco and PetsMart created for the Independent pet store owner, who, in many respects, replicates the brick and mortar magic shops, that have all but disappeared (unfortunate but true pun). Only because sharing is no longer a sin, are the Independent's able to compete.
The Business of Magic is a serious matter and this program is providing a wealth of information, with clear identifiable steps to take, that can enable the performer / artist to earn a decent living, doing what they do best. No doubtt, had this program been available when I was formulating my profeswswional goals, there's a good chance I might have agreed to travel with the Lee Edwards stage show, when I had the chance.
Thank You Ken and Julian