The Content Inc. podcast will empower you-the-entrepreneur with essential nuggets of practical wisdom for taking an audience-first approach to business, and for using content as an effective means for achieving the goals of that business. OKAY THAT’S OBVIOUS. You would expect nothings less from a guy who sits at the center of a community of practice; with an unparalleled view across the world of content marketers.
But what Joe is doing here goes beyond just conveying standard content marketing best practices. Joe is distilling the very essence of content marketing wisdom into quick, approachable, easy to consume and enjoyable bite-sized chunks. Furthermore, Joe draws from the teachings of some of heaviest cats who blur the boundaries between business and wizardry, such as Napolean Hill, Robert Kiyosaki, and others. Including this podcast into your routine of audio inspiration, will encourage and help you to move forward with vision, commitment, and certainty, on the path of success, delivered to your by someone who has lived that journey, and burns with the fire of someone who can’t help but evangelize a path to a world of abundance that leaves no one behind. There is an alchemy here that can convert doubt into faith; that can reveal the risk that lies in the ‘safe path’. If you are a latent entrepreneur, howling from the depths of your current employers ‘S-curve’, this podcast will be good medicine and possibly a knife for carving your own path along which you will provide value to communities they may have yet to cultivate, as this path becomes your true road to fortune.
An audience first approach to business is a very powerful trend, and Content Inc. will help you ride it. More and more we see organizations starting with engaging prospective customers about what THEY WANT before they even make a product. And because they engaged with the audiences up front, they established a relationship, insight and an invested clientele. Crowd-funded ventures and innovative line-extension approaches like Betabrand are instructive and inspiring. And we in the content marketing world have learned that by creating a, valuable, hepful, relevant product in the form of content, that we can identify what people find relevant, establish a relationships of listening and generosity, and gain tremendous insight from the engagement that follows and evolves as our customers become subscribers to us.
Content Inc.’s 7 minute moments of audio scripture will compile into a veritable the audience-centric content marketing Tao Te Ching. Which, like the Lao Tse’s text, appears deceptively simple at first, but are in fact ever-lasting-gobstoppers of generative meditational productivity. Like the Tao Te Ching, you can revisit these concepts over and over, and they only deepen in their significance, and as mediating concepts of reflection for you to evaluate where you stand with regard to the directions and standards they convey.