July 17, 2026

The Motivation Equation — Drive Is Expectancy × Value (Part 3 of 5)

If you're not motivated, you may not have a character problem — you may have a maths problem. Jonathan Doyle unpacks expectancy-value theory (Vroom, Eccles & Wigfield): "choice, persistence, and performance can be explained by beliefs about how well we will do and the extent to which we value the activity." Drive = expectancy × value — and if either term is zero, effort collapses. Including the World Cup as a masterclass in both terms, the "should disease" of chasing goals you don't actually value, and the regret research on risks never taken."Fix the term that's at zero — not your personality."Enquire about booking Jonathan to speak:https://jonathandoyle.co/Connect with Jonathan on Instagramhttps://www.instagram.com/jdoylespeaks/Jonathan is on Youtube here:https://www.youtube.com/channel/UCpCYnW4yVdd93N1OTbsxgyw

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