← Unmade: media and marketing analysis
Unmade: media and marketing analysis podcast cover

May 7, 2023

Start the Week: Qantas goes to war on the AFR; Jules Lund returns to radio; ABC addresses digital leadership deficit

Welcome to Start the Week, our Monday scene-setter for the week ahead.Today:* Qantas goes to war with the AFR;* Jules Lund comes back to radio;* ABC looks for new management talent;* Scam ads infiltrating the influencer world;* TV networks oppose content requirements for streamers;* Was VOZ worth the wait?;Today’s episode feature Tim Burrowes and Abe Udy.Further reading:* Sydney Morning Herald: TV networks oppose content requirements for streaming services* The Australian: Prodigal son Jules Lund signs with new network Disrupt Radio* The Australian: Minister hunts ‘digital’ experience for ABC board* The Australian: ABC scouts management talent for youth brand Triple J* Australian Financial Review: Four out of five influencer posts fail to disclose advertising ties* Sydney Morning Herald: TV networks oppose content requirements for streaming servicesAudio production was courtesy of Abe’s Audio, the people to talk to about voiceovers, sound design and podcast production.Message us: letters@unmade.mediaWe’ll be back tomorrow with Tuesdata.Toodlepip…Tim Burrowes This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit unmade.substack.com

Also available on Apple Podcasts