October 9, 2022

StW: F1 shambles; Dodgy government ad spend; Ita doubles down on missing ABC audience; Networks lobby on CTV

Welcome to the Start the Week podcast, recorded first thing on Monday, looking at the agenda for the week ahead. Today:* Formula 1 finale’s TV shambles* Grand finals ratings: Comparing the codes* Paramount shifts target to cricket* Government offers connected TV support for local players* Ratings duds from Love Boat and Frankly* ABC rejects youth criticisms* Governments’ questionable ad spendToday’s episode features Tim Burrowes and Abe Udy. As always, we’d love to hear what you think at letters@unmade.mediaA message from our sponsor:Global but proudly local, Paramount ANZ is taking brands into tomorrow.From a mountain of content to innovative advertising solutions, Paramount ANZ connects brands with future generations who are tomorrow’s customers. See tomorrow.Relevant links:* news.com.au: Max Verstappen crowned world champion in farcical scenes* Sydney Morning Herald: Paramount could bat for cricket, remains bullish on sports rights* Sydney Morning Herald: Dropping the ball? What to make of the TV ratings for footy grand finals* Australian Financial Review: Streaming apps come to the rescue for local TV networks* Nine: Weekly Oztam analysis* The Australian: Ita defends Fran* Australian Financial Review: Governments spend more on ads than Harvey Norman and MaccasAudio production was courtesy of Abe’s Audio, the people to talk to about voiceovers and sound design for corporate videos, digital content, commercials and podcasts.Message us: letters@unmade.media This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit unmade.substack.com

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