November 27, 2025

Is Macy’s Thanksgiving Parade Its Most Valuable Asset? (Update)

The iconic department store calls the parade its “gift to the nation.” With 30 million TV viewers, it’s also a big moneymaker — at least we think it is: when it comes to parade economics, Macy’s is famously tight-lipped. In this 2024 episode, we try to loosen them up. (Part one of a two-part series.)

Also available on Apple Podcasts ↗