July 30, 2026

Episode 247 | What is the "Know, Like, and Trust" factor in marketing?

What is the "Know, Like, and Trust" factor in marketing? People don't buy from businesses... they buy from people they trust. If your website has competitive pricing but feels like a generic template, visitors are leaving before they ever read your pitch. To turn casual clicks into loyal clients, your marketing needs to trigger three psychological levers: KNOW: Authoritative, deep-dive blogs that prove you're an expert in your field. LIKE: Authentic, short videos that let your personality shine through the screen. TRUST: Flawless, consistent execution that shows prospects you're the real deal. When you bring these three elements together, your traffic jumps—and search engines take notice! In our latest article, I pull back the curtain on how we structured our BSMG Gold Marketing Package around this exact psychological blueprint (and how it helps secure prime real estate in search AI Overviews). Read the full breakdown here: https://businesssolutionsmarketinggroup.com/marketing-packages/ #DigitalMarketing #SmallBusinessGrowth #SEO #ContentStrategy #BSMG #MarketingTips Call Linda & team at (800) 587-0366 for a FREE chat! What is the "Know, Like, and Trust" factor in marketing? Watch Our Videos on Video Marketing Here: https://www.youtube.com/playlist?list=PLGtAphQoPGn7mYDdX5AE7OzCSsgsyENkJ Watch our Videos on the Impact of Positive and Negative Reviews Here: https://www.youtube.com/playlist?list=PLGtAphQoPGn4Clo6lciYROhUkPWFIQ_xK Watch our Videos on SEO Tips and Tricks Here: https://www.youtube.com/playlist?list=PLGtAphQoPGn4IXf8KNbR5uqlHQB9qFcmz Watch our Videos on Google Map Pack Tips and Tricks: https://www.youtube.com/playlist?list=PLGtAphQoPGn7qoKqfFRZMWa5xdnMXHcjU Watch our videos about our Business Solutions Client Results Here: https://www.youtube.com/playlist?list=PLGtAphQoPGn5Vyyq1WEgCcm3ZS-Mp7i What is the "Know, Like, and Trust" factor in marketing?

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