October 21, 2025

Building a Billion Dollar Brand with Anastasia Soare and Oprah

Oprah sits down with the “Eyebrow Queen,” Anastasia Soare, to talk about how she escaped Communist Romania and built a billion-dollar beauty empire in the United States. The Anastasia Beverly Hills founder and CEO tells her only-in-America story in her inspiring new book, Raising Brows. Joining them are business mogul Kim Kardashian, Anastasia’s daughter, Claudia—now ABH president and creative director—and aspiring entrepreneurs looking for inspiration from Anastasia and Oprah. This podcast is a must-listen for anyone dreaming of starting their own business and wondering how to turn that dream into reality. This episode is presented by Walmart. Find Anastasia’s new book Raising Brows and so much more at Walmart.com.BUY THE BOOK!'Raising Brows' by Anastasia Soarehttps://amzn.to/4xdrcyl00:00:00 - Welcome Anastasia Soare, author of “Raising Brows”00:03:11 – Meeting Oprah for the first time00:05:12 – Starting out in America00:09:13 – Lessons from her mother’s business00:13:17 – Building a billion-dollar brand00:18:58 – The key to following your dreams00:19:35 – Welcome Kim Kardashian00:21:25 – Kim on Anastasia’s success00:22:08 – What Anastasia learned from Kim00:24:07 – Scaling a business00:26:48 – Owning your story00:29:40 – Doing brows live on The Oprah Show00:32:47 – Anastasia’s daughter Claudia00:37:58 – Growing profitability00:45:50 – Fearlessness as a business assetFollow Oprah Winfrey on Social:https://www.instagram.com/oprahpodcast/https://www.facebook.com/oprahwinfrey/Listen to the full podcast: https://open.spotify.com/show/0tEVrfNp92a7lbjDe6GMLIhttps://podcasts.apple.com/us/podcast/the-oprah-podcast/id1782960381

Also available on Apple Podcasts ↗