September 10, 2024

361:How Gen Z is redefining retail

Born between 1998 and 2012, Generation Z is estimated to encompass more than 2 billion people worldwide and are the first group of consumers to be born entirely within the digital age. Rachel Bonsignore, vice president of NIQ Consumer Life, answers our questions about Gen Z consumers: how they differ from other generations and what retailers can do to connect with this group. Learn more at retailgetsreal.com.

Also available on Apple Podcasts ↗