August 7, 2026

Oscar Mike Radio 503 – Julie Austin – Dog Tags to Ownership

I talk with retired U.S. Army Officer Julie Austin about leadership, transition, and the next mission many veterans choose after military service: entrepreneurship. Julie served our nation for 20 years, carrying on a proud military family legacy. She shares her journey from being a reluctant ROTC cadet to becoming a battalion commander, the leadership lessons she learned along the way, and why she ultimately chose to prioritize her family as she transitioned into civilian life. We also dive into her work as co-host of the Dog Tags to Ownership podcast, where she helps veterans explore the opportunities and challenges of starting and growing their own businesses. Julie explains why leadership, adaptability, and resilience developed in military service are some of the greatest assets a veteran can bring to entrepreneurship. One of the most exciting parts of our conversation is Julie's announcement of Forces Brands USA, an upcoming online marketplace dedicated to connecting consumers with veteran-owned businesses across the country. It's an ambitious effort to strengthen the veteran business community while encouraging Americans to support those who have served. Whether you're a veteran considering starting a business, an entrepreneur seeking inspiration, or someone who wants to support veteran-owned companies, this conversation offers practical insights and encouragement. Visit https://forcesbrands-usa.com/ to learn more about this platform and how you can get involved. Thank you, Julie, for your years of service, your continued commitment to empowering veterans, and for joining me on Oscar Mike Radio. We are Mission in Flight!

Also available on Apple Podcasts ↗