← The Strategic CFO by FEI
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June 10, 2025

CFO to COO – A Professional Journey

Adrienne Dale is one of a select few professionals nationwide who deliver Fractional COO services, offering over 20 years of hands-on leadership in scaling and transforming small and mid-market B2B SaaS, service and content businesses. Known for her breadth of functional expertise—spanning operations, software development, enterprise tech integration, finance, and customer loyalty—Adrienne partners closely with CEOs to optimize execution while freeing them to focus on strategic vision. Her unique ability to decode and operationalize insights from complex data has earned her the reputation of a “Data Geek” who consistently uncovers game-changing opportunities hidden within company performance metrics. As Principal of Pivotal LLC and former COO at high-growth firms, Adrienne drives results through data-driven strategy, scalable operations, and a focus on high-performance cultures. LinkedIn:  https://www.linkedin.com/in/adriennedale/

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