November 9, 2023

All About Market Research

Brianna Pyka is a dedicated fundraising professional with a track record of success in supporting nonprofits through expert capital campaign management. She is the Chief Brand Officer of Spave, a saving and giving app that transforms spending for good. She is also the owner of Fundraising for Libraries and Co-Founder of BrandRaise.👏 A few Hell Yes takeaways * You can identify the people to interview for your market research by starting local, which then gives you a place of trust with the person you’re reaching out to* Learn from each conversation and update as you go* When you come from a place of truly wanting to help, people can hear it in your voice* Map out the process of contacting the person you’re wanting to conduct the interview with - what happens if you leave a voicemail, if you speak to their assistant, etc. * Make a ‘script’ with bullet points when doing cold calls to make sure you’re sharing what you need to but aren’t doing so in a way that feels like you’re…reading from a script* Remind yourself, “I will not get any sales if I don’t pick up the phone.” * Use answers as prompts for blog posts or social media content📝 What you can do this week* Identify a group of 6-10 market research contacts and potential customers that you want to reach✏️ Questions to ask* How do you make decisions?* Whose advice or opinions do you value when making a decision?* How do you research?* What's the most important factor when choosing between a resource to support your needs?* How do you make goals?* How do you work towards achieving your goals?* What are your top three problems that you're facing?* What keeps you up at night?📚 Resources mentionedAffiliate links may be used, at no additional cost to you. Thanks for supporting IPB! * Kelsey King, Whole Healthy Families🤝 Connect with Brianna* Website: https://www.fundraisingforlibraries.com/* The ‘Gram: https://www.instagram.com/fundraisingforlibraries/* Facebook: http://facebook.com/fundraisingforlibraries* Website: https://brandraise.co/ Get full access to In Pursuit of Branding at kellywittman.substack.com/subscribe

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