October 25, 2023

Niching Down and Raising Prices

Megan is a newborn and family photographer based in Minneapolis, Minnesota.👏 A few Hell Yes takeaways * Niching down isn’t about cutting off income streams but rather, doing a better job of talking to your ideal client so you can get more of them* To help decide how to niche down, get curious about how you like to work and the environments that you thrive in* If/when you get inquiries outside your niche, it can be a great opportunity to recommend other business owners who specialize in what that potential client is looking for (community over competition!)* You’re not going to attract everyone and that’s okay* You can increase your pricing, and you can always decrease, too* Create continuity with your brand experience so what you say in your messaging comes across in your process 📝 What you can do this week* Don’t rely on others to know your numbers; yes, it’s scary but dig in and understand your numbers* Go over your profit and loss statement to understand how much you’re spending in various categories of your business (education, clients, taxes, etc.)🤝 Resources mentionedAffiliate links may be used, at no additional cost to you. Thanks for supporting IPB! * Cassie Schmidt, Megan’s business coach* This Can’t Be That Hard podcast🤝 Connect with Megan* Website: https://megannorman.com/* The ‘Gram: https://www.instagram.com/megannormanphotography/ Get full access to In Pursuit of Branding at kellywittman.substack.com/subscribe

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