June 23, 2025

The Founder's Mental Health Journey: Hector Hughes of Unplugged on Therapy, Business Growth and Digital Wellness - Part One

Sponsored by FounderCatalystIf you're raising capital in the UK, don't do it without them.🎯 Get 5% off their services → https://2ly.link/1zDIJBuilding a Business That Encourages Digital Detox w/ Hector Hughes of Unplugged – Part OneWhat if the key to building a successful brand… was encouraging people to do nothing?In this episode, Greg McCallum sits down with Hector Hughes, co-founder of Unplugged, to unpack the story behind their fast-growing digital detox company—offering 3-day, off-grid cabin breaks without phones, Wi-Fi, or inboxes.But this is more than a startup story.They explore founder identity, mental health, the role of trauma in ambition, and why downtime might be the most underrated growth strategy for both founders and businesses.🎧 In this conversation:How Unplugged scaled from idea to 62 cabinsThe role of consistent messaging in brand growthWhy doing less leads to better decision-makingFounders and emotional suppression: a quiet crisisPain, therapy, and ambition—how they connectThe hidden power of data-driven marketing and external expertiseIf you're building a mission-led brand or navigating your own founder burnout, this one is for you.🔗 Follow Hector HughesLinkedIn → https://www.linkedin.com/in/hector-hughes-10082195/🌐 Explore Unplugged → https://unplugged.rest/💬 Book a free 1-hour advisory session with host Greg McCallum:https://meetings-eu1.hubspot.com/meetings/gmccallum?uuid=8d3797e4-e8fe-4037-9277-c941aa56a5ca

Also available on Apple Podcasts ↗