July 28, 2024

Ex-Google, SEO and Google Ads Explained w/ Barney Durrant - S3 E1 P1

FounderCatalyst is delighted to offer a 10% discount for listeners of Founders Unplugged. Get your discount here: https://2ly.link/1zDIJJoin us for part one of an insightful conversation with Barney Durrant, founder of Bluebird Marketing and former Google employee. Barney shares his extensive experience in digital marketing, SEO, and Google Ads, offering valuable insights for businesses and marketers alike.Timestamps:0:00 - Introduction and background of Barney Durrant3:54 - Early career and education7:10 - Move to internet industry and experience at Look Smart13:33 - Experience at Google and the early days of digital advertising23:46 - Transition to mobile advertising and involvement in Android launch28:15 - Leaving Google and starting Bluebird Marketing33:20 - Insights on Google Ads and how the auction system works46:05 - SEO explained: importance, strategies, and best practices1:08:25 - The impact of AI on search engines and digital marketing1:24:40 - The future of AI in marketing and potential challenges1:37:40 - Closing thoughts on digital poverty and the importance of inclusive technologyLearn more about Barney and his services at: https://www.linkedin.com/in/barneydurrant/Check out Bluebell Marketing here: https://bluebird.marketingDon't forget to like, subscribe, and share if you found this content valuable!

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