October 18, 2023

Claire Nance | Strategies for In-Game Advertising

Gaming has never been bigger…With 1/3 of the global population engaging in gaming, there’s an immense opportunity for marketers to use gaming as a media channel.In this episode, Claire Nance will cover why marketers should pay attention to gaming as a media channel.Claire is the Head of Global Communications & Industry Marketing at Activision Blizzard, one of the world’s largest interactive entertainment companies. She’s here to share her expertise on gaming & advertising, including:Common misconceptions about gaming audiences3 ways brands can interact with gamesA “player-first” approach to advertisingAnd more

Also available on Apple Podcasts ↗