June 28, 2023

Bill Hildebolt | The Key to Working With Influencers

What size influencer should companies work with?Bill Hildebolt is the CEO of gen.video, a premier performance-based influencer marketing platform that enables creative and video storytelling to drive conversation and inspire e-commerce purchases.In this episode, he’ll share what brands need to know about working with influencers, including:The difference between nano, micro, and macro influencersWhy macro influencers are more cost effectiveUnderstanding engagement vs audienceBest approaches to using influencersAnd more

Also available on Apple Podcasts ↗