July 13, 2025

Prepare, Probe, Propose: The 3Ps That Can Make or Break Your Next Deal with Jeff Cochran

Are you unknowingly leaving thousands on the table in your real estate deals because you don’t understand the art of negotiation? Most high-income earners—especially doctors—make the critical mistake of jumping straight to “the numbers” without preparing, probing, or proposing strategically. If you don’t master the right negotiation mindset and techniques, you risk settling for less, feeling burned out, or even dreading negotiations altogether. But when you learn Jeff Cochran’s “Three Ps” met...

Also available on Apple Podcasts ↗