July 16, 2021

How Rally Co-Founders Chris Bruno & Rob Petrozzo have turned culture into an investable asset

Today we have a special episode of Alt Goes Mainstream – the co-founders of Rally on to discuss how people can now invest into defining cultural moments and assets that are aligned with their passions. Chris Bruno and Rob Petrozzo grew up together – and they have combined their respective talents to form what has become one of the symbols for the financialization of all sorts of assets. Rally, which started as a platform to enable investors to invest into shares of classic cars that would be unattainable to many investors, has become a multi-asset investment platform that allows individual investors to invest into all sorts of exotic, rare assets at low minimums. Chris, Rob, and I had a fascinating conversation about how Rally built and evolved their concept from classic cars to all sorts of rare, grail assets. We discuss: How they got into collectibles themselves. How they’ve waded through complex regulatory structures to figure out how to offer these assets to the masses. How they grew up together and have now built a company that aligns with their passions. And how on earth they were able to IPO a triceratops skull and IPO a rookie card of the United States (hint: the Declaration of Independence).

Also available on Apple Podcasts ↗